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DO · use the on-dark variant
On dark backgrounds, use the wordmark with white "on"/"n" letters. K + chevron stay spring green.
Everything a partner, journalist, or integrator needs to reference Koni Finance correctly — logos, colors, typography, and the rules that protect the brand mark across surfaces.
The Koni Finance wordmark structure is kon> + product designator. The brand color is spring green #00FF7B — and it stays spring green regardless of background. Pair the wordmark with the on-dark variant for dark surfaces, the on-light variant for light surfaces. Never recolor.
The chosen wordmark. The f in finance carries a calligraphic flourish — institutional tone, reads as serious financial software. Use this everywhere Koni Finance is referenced.
The platform-installed mark — iOS, Android, macOS, browser favicon, PWA. Colors are fixed: black canvas, spring-green K-mark. It does not adapt to the host's light/dark mode. The icon sits on user-chosen wallpapers and dock backgrounds, not Koni Finance theme surfaces — recognition wins over theme harmony.
Reserve clear space equal to the height of the K letterform (x) on all sides of the wordmark. Don't crowd it with other logos, type, or graphics.
The wordmark drops below readability under 96px wide; the K-mark holds down to 16px. Don't use the wordmark for favicons — use the K-mark.
Visual demonstrations of what to do — and what never to do. When in doubt: download the SVG, place it on a clean background, leave the brand color alone.
On dark backgrounds, use the wordmark with white "on"/"n" letters. K + chevron stay spring green.
On light backgrounds, switch the ink to #13151A. The K and chevron stay spring green — same hex.
Leave space equal to the K letterform's height on all sides. Don't crowd the wordmark.
The brand color is #00FF7B. Don't use Koni Studio lime or any other green. That's a different product.
Maintain the wordmark's aspect ratio. Don't squish, stretch, rotate, or skew.
No gradients, glows, drop shadows, outlines, or 3D treatments. The wordmark is flat. Always.
Photos, gradients, patterns. Use a flat #0B0D11 or #F8F9FB surface — or a solid color from the family palette.
Koni Finance spring green is the canonical brand color — #00FF7B for any surface with a fixed dark background (OG images, slides, print). In themed UI, the logo follows the page accent token: bright #00FF7B on dark, darker #00A453 on light — same spring-green hue family, just shifted for WCAG AA legibility. Brand recognition through hue family, not exact hex.
Two families, both open-source, both on Google Fonts. Use Inter weights 400/500/600 and JetBrains Mono 400/500. Avoid weight 700 — too heavy for the calm-confident voice.
For partner integrations, press inquiries, or anything not covered by this kit — email us. We respond within 24 hours.
For one-line, short, and long-form boilerplate suitable for press releases, partner announcements, or integration write-ups.