Brand kit. For partners, press, and product teams shipping alongside Koni.

§01 · The mark

One logo. Three approved surfaces.

The Koni mark is a single geometric letterform — sharp diagonals, no curves, no gradient, no glow. The lime K sits on dark by default. On light surfaces, swap to the monochrome version. On the lime brand color, swap to dark.

§02 · Clear space & minimum sizes

Give the mark room to breathe.

Reserve × of clear space on all sides of the lockup — where × equals the cap-height of the K. Nothing — text, imagery, edges — enters this zone.

The dashed lime rectangle is the safe area. Body copy, partner logos, navigation, or imagery never cross into it. When in doubt, double the×.

§03 · Don't do this

Eight ways to break the mark.

The geometry, color, and proportions of the Koni mark are fixed. Don't redraw it, restyle it, or wrap it in decoration. If a use case doesn't fit, email brand@koni.studio before improvising.

§04 · Color

One distinctive accent. Two anchor neutrals.

Lime is reserved for primary moments — the mark, a CTA, an active state. Use sparingly. The rest of every Koni surface is composed in dark and white. Match these specs in print, web, and motion.

§05 · Typography

One typeface. Geist, by Vercel.

Geist is free, modern, and hinted for screens. We use it for every word of every product. Pair the sans with Geist Mono for captions, code, and data. Both ship from Google Fonts and the Vercel CDN — no licensing required for partner use alongside Koni materials.

§06 · Voice & tone

Fast. Terse. Honest. Gets out of the way.

When you write about Koni, sound like someone who values speed. Short sentences. Real verbs. No marketing puff. The product is the proof — your copy doesn't need to oversell it.

§07 · Assets

Download what you need.

All files are SVG — vector-clean at any size. The full bundle includes both lockup and mark variants for dark, light, and lime surfaces, plus the favicon kit. Use SVG everywhere; export to PNG only when an SVG won't render.

§08 · Contact

Approvals, press, and partner co-marketing.

Any external use of the Koni mark — partner pages, exchange listings, press releases, conference signage — needs a quick green-light from the brand team. We're fast: most approvals come back within one business day.